Digital Signage with Computer Vision: The Intuiface Audience Analytics Bundle
Content tailored to the target audience is already a habit on the Internet: based on our behavior and demographics, we are presented with appropriate content that we might like.
When shopping in-store, this experience is still a rarity: even with digital systems, a specific target group is not registered and the shopping experience is identical for everyone. Intuiface & Sightcorp provide a remedy: The interactivity professional and the face recognition specialist have bundled their experience in the Audience Analytics Bundle to enable more dynamic and targeted content in the future.
The Audience Analytics Bundle is a complete solution for executing and measuring digital experiences using computer vision-based facial recognition. It allows companies to determine the effectiveness of their content based on metrics such as views, impressions, and dwell time, as well as dynamically trigger the display of demographic-specific content based on criteria such as age and gender.
How does the software work?
Included in the bundle is a ready-to-use Intuiface experience, which we use as an example for explanation:
- Sightcorp DeepSight Toolkit: AI-based software analyzes the video stream from any 2D camera and flags the presence of masks for each person detected.
- Intuiface Player: The Intuiface runtime plays the face mask recognition experience, which reads the real-time data feed from the DeepSight Toolkit and displays a Go/Stop message in response.
- Intuiface Analytics: Web-based analytics suite collects audience information and displays it in a series of configurable charts to track face coverage metrics.
All of the applications that come with the package - starting with face mask recognition and more to come - can be used both in practice and as a means of understanding how computer vision can be used in any project.
DSVGO-compliant data protection
Facial scans or cameras often cause a privacy outcry in this day and age (understandably). However, Sighcorp has done its job thoroughly here: no personal data is stored or accessed. Furthermore, the DeepSight Toolkit has implemented Privacy by Design, which means that only raw data is collected.
What is included in the bundle?
Included in the bundle is all the player software: you get the Intuiface Player software as well as the DeepSight Toolkit from SightCorp to run the application on your hardware. In addition to that, an Intuiface Analytics Plan is included to evaluate the collected data of the system.
In addition to the bundle, a hardware solution is required: The application runs on Windows and can therefore be played on a suitable mini-PC with a connected camera without any problems. A Composer license is required for editing the Experience.
Conclusion: Interactive In-Store Experience is no longer a dream of the future
With the addition of Sightcorp to the Intuiface portfolio, the software vendor's solution grows by another significant step. Intuiface enables insights and triggers that were previously only available to us in online marketing to appear more and more in stores. The software is already delivering a tremendous amount of technical advancements that many in the market still perceive as the future. This is an important step for digital signage to be increasingly perceived as a full-fledged marketing and communication channel in the broad market.
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Do you have questions about Intuiface products or would you like a quote for a custom solution?
We are happy to help you and support you in choosing the right software for your projects. If you have any questions or would like a demo, our team will be happy to help you by phone or email.
