Interaktives Shopping Erlebnis am POS

Online shopping versus shopping experience

The COVID lockdowns of the past few months have dramatically changed our shopping behavior. To a large extent, purchases were only made online. Accordingly, massive investments were made in the expansion and attractiveness of online shopping portals. Sophisticated filter functions, for example, make a targeted and fast search for the most suitable product very easy. With a few more clicks, the product is ordered, paid for and on its way to the customer.

Today, after the slow return to normality, consumers are flocking to the reopened shops and enjoying having the products in front of them again one-to-one to choose from. So, before making a purchase, clothes can be tried on again, the new bicycle helmet can be checked for a perfect fit and the mattress to be purchased can be tested for the desired comfort.

However, in contrast to online shopping, the selection and finding of the desired products in the mostly huge assortments is made more difficult in retail stores. Or, especially with products that require explanation, there is a lack of competent sales staff to inform the customer comprehensively. In both cases, an interactive digital signage system provides a remedy: firstly, to make the selection easier and secondly, to ensure an attractive shopping experience with a lasting impact.

The interactive digital salesperson

With a digital, interactive "sales assistant", we offer the customer the same convenient options as online shopping. Via a touch screen, the most suitable products can be found quickly and easily and compared with alternatives. Additional information such as ingredients, colour variations or growing areas help to provide the customer with a sustainable shopping experience. But the interactive system goes one decisive step further: The exact position of the desired product is visualized on an LED stripe in the product carrier via an animated color sequence.

An example: The interactive wine shop

The wine specialist shop presented in the video puts the customer and their needs absolutely in the foreground. The interactive selection system and the groundbreaking and appealing shop design also create a unique shopping experience. On a centrally mounted touch screen system, the customer can not only differentiate according to criteria such as red wine, white wine or rosé, but also find his or her absolute dream product via further selection options such as growing regions, vintage information and storage. Once selected, the position of the noble bottle is illuminated by LEDs in the product carrier.

The technique

The hardware effort is absolutely limited. Any MediaPlayer (e.g. BrightSign) can be used as the central unit. A touch screen and a NEXMOSPERE LightMark Controller of the XC-7xx series are connected to the USB ports of the MediaPlayer. The LED Pixel Stripes are in turn connected to the outputs of the XC-7xx controller.

The API commandos necessary to control the LED are included and can be inserted into any CMS via copy/paste. intuiface would be particularly well suited for this.

Start with Nexmosphere

Do you have a similar application and want to learn the basics of Nexmosphere? To get started, we recommend the new DemoBoard with integrated LED strip or the sample kit for Lightmark. Our team will also be happy to support you with the configuration as part of a training course or workshop.